The Viceroy

Long linear fireplace with concrete surround panels made to look like basalt rocks and leather lounge furniture in a hotel lobby
 

The Viceroy

We worked directly with architecture and design firm, bld studio, and real estate developer, East West Partners, to reimagine the lobby of one of the most luxurious resorts in Aspen Snowmass - The Viceroy. Raw Creative provided design-assist, fabrication, and installation services throughout the space. Our scope included a completely custom concrete fireplace surround using black gfrc panels with an effect to mimic the look of basalt rock that is found in the region. This paneling is also seen on the lower portion of the live-edge front desk and as an accent to the wood coffee tables located in front of the fireplace. We also fabricated and installed the front desk with a singular live-edge wood slab that was engineered using barrel-making techniques to turn a complete corner. The textured gfrc panels can be seen glowing beneath. Raw Creative installed several custom white-oak built-ins throughout the space, including the entire build-out of their sales area. The wrap-around coffee and bar area was fabricated using a custom-made marble bar top with a tambour effect, a fluted base made of white oak, a metal kick-rail and soffit behind the bar made of interior lit fluted glass, and a steel cage that allows for hanging plants. This hanging steel cage serves a dual purpose as the staff can hang custom metal panels at the end of service to lock away liquor and other expensive items. This is an ongoing project, check back for more updates and fabrication throughout the space.

 

CLIENT
East West Partners

ROLE
design assist, fabrication, installation

DESIGNER
bld studio

 
Leather and wood furniture in front of a long linear fireplace
Front desk in an upscale hotel loby made of live edge wood and rough black concrete
Front desk and lobby of an upscale hotel with warm wood tones and black concrete accents
white oak built-ins with books and pottery on display
white oak built-ins with books and pottery on the shelves
Wrap around bar at an upscale hotel lobby with warm wood tones
Dimly lit hotel bar with hanging plants.
Green suede bar seats next to a veined marble bar top
Coffee bar at an upscale hotel with hanging plants from the bar ceiling
Coffee bar at an upscale hotel made of warm white oak paneling and hanging plants
Detail of ceiling design with white oak paneling and a warm white glass hanging soffit
Dimly lit back bar of an upscale hotel with small bites centered between leather couches

Photo Credit: Lacey Knaff Blea

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