New Belgium

allhospitality
Written By Mike Blea
Merchandising area at the New Belgium tasting room in Fort Collins, Colorado.
 

New Belgium Tasting Room

We provided design-assist, fabrication, and install services to design firm, Chute Gerdeman, for the re-design of the merchandising area at New Belgium in Fort Collins, Colorado. Our scope included shelving, rolling merchandise display units, a weathered alder front desk with grey concrete countertops, and integrated steel signage. We also design and fabricated a custom multi-tiered overhead light-fixture. All pieces were designed and digitally fabricated at our studio and installed by the Raw Creative team.

 

CLIENT
New Belgium Brewing Company

ROLE
design assist, fabrication, installation

DESIGNER
Chute Gerdeman

 
Checkout counter in the merchandising area of New Belgium in Fort Collins, Colorado featuring weathered alder, steel signage, and concrete countertop.
Custom metal signage featuring the New Belgium logo.
Steel signage with red backdrop featuring the New Belgium logo.
Red powdered coated metal display on the merchandising counter at New Belgium in Fort Collins, Colorado.
Back-lit shelving display behind the merchandising counter at New Belgium in Fort Collins, Colorado.
Merchandising check out counter at New Belgium tasting room featuring grey concrete countertops, metal signage and retail displays.
Merchandising area with rolling custom fabricated stands for product at New Belgium in Fort Collins, Coloado.
Custom fabricated rolling merchandising units made out of steel and wood.
Custom cnc'd sign holders for New Belgium merchandise.
Wood peg wall with shirt displays and custom fabricated rolling merchandise unit in the New Belgium tasting room in Fort Collins, Colorado.

Photo Credit: Lacey Knaff

Mike Blea
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